Understanding Trademarks


Simply put, trademarks are distinctive tools of identification used by producers and providers of goods & services to inform their customers of their products or services.

Trademarks are used by producers and service providers to inform their customers of their goods or services and most importantly guarantee their quality and value. Different individuals and companies often trade or deal in the same or similar products, or offer the same services. How then will their customers distinguish such services or products or attribute them to their trusted suppliers? This is how Trademarks come into play as a tool of communication between producers and customers.

Any sign or combination of signs capable of distinguishing the goods or services of one undertaking from those of other undertakings should be capable of constituting a trademark (Article 15 (1) TRIPS Agreement).

A trademark (for producers of goods or products) or service mark (for providers of…

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